I think I’ve seen the most offensive advert of all time (or, at least, of recent times).
Gareth Thomas, rugby player, stony-faced gives the voiceover, his voice breaking with emotion as emotional music plays.
Everything I went through out there [on the rugby pitch] was nothing compared to the demons inside.
In my darkest hour, I turned to my teammates.
Telling them I was gay, was the toughest thing I’ve ever done.
But when I needed them, they were there for me.
Gareth Thomas emerges from the tunnel onto the rugby pitch, head held high and chest out, walking proudly to face the masses.
Subtitles fade up:
Thought he was alone.
Always part of a team.
Fade to black.
Now fade in… a pint of Guinness(!?) and the words Guinness: made of more.
Sorry, but what the f***!?
Gareth Thomas overcame sporting prejudice to say, “I am gay”. Even footballers, who play a much less manly sport, won’t come out. And when they do, it doesn’t end well: just look at Justin Fashanyu.
I’m sorry, but even by advertising’s slack standards, that is a disgusting advert. The struggle and turmoil of one man, the fight for LGBTI rights worldwide in the face of continuing violent opposition. All reduced to flogging Guiness.
What a load of offensive and cynical sh*t. It’s like nothing in this world has any worth anymore. Disgraceful.
See the YouTube version of this post here: https://youtu.be/saiUlN0hKy0
© 2015 Bryan A. J. Parry
featured image from https://sportlockerdotcom.files.wordpress.com/2015/09/gareth_face-on.jpeg
"Author David Masciotra is insightful, brilliant at times..." - In These Times
Minimal-state, low-tax, free-markets minarchist-libertarianism. Opposing all manifestations of Leftism
Dissecting the best crime drama on television and radio from around the world
By Dan Sims
Body Weight Exercies + Paleo Diet = The Primal Lifestyle!
We Review The Top Weightloss & Diet Products
Choose Weight Loss. Choose Health.
Sooz, just Sooz
The Casual Way to Discuss Movies
An award-winning filmmaker and screenwriter talks movies.
Mostly pithy film reviews and Netflix
healthy living, dieting, life goals, SMART planning, fulfilling your potential
A society dedicated to promoting awareness of the continuing importance of the 92 historic (or traditional) Counties of the United Kingdom.
Aspera Ad Astra
hand knits + patterns inspired by nature